![]() In some cases, the network will also periodically send additional messages or mandate additional action from the user so they can continue their session on the network without interruption. This might be a splash page that talks about your next in-store event or a form where the user must submit their email address.įURTHER READING: Want to know more about how to use those customer email addresses when you collect them? Read our retailer guide to email marketing. This is more limiting for the browsers, but it also enables you to control the environment and drive them to your promotions.Īnd with WiFi marketing, you can also mandate that users view, engage with or share content before being granted access to the network. Others only grant access to certain sites or apps, such as your own online store or mobile app. In other words, shoppers can use their devices to surf the web as they normally would. ![]() Some retailers provide full Internet access. Anyone on a WiFi-enabled device, from smartphones to tablets to laptops, will be able to see and connect to your WiFi network. It’s just one of the many ways that physical retailers are embracing the digital world - and creating a multichannel experience for their shoppers in the process.īasically, your WiFi will have a coverage area, likely within the borders of your store. WiFi marketing is when retailers provide wireless internet access to shoppers and then use that as a channel to communicate messages and promotions. Let’s dive into what WiFi marketing is and how retailers can leverage it to improve their businesses. And Oracle found that almost 60% of shoppers actually demand in-store WiFi. ![]() Retailers in Vietnam are on to something: According to data from Cisco, 96% of consumers prefer to shop at stores that have free WiFi, and they’re also more likely to return. Even many of the buses had WiFi (and it worked!). My last trip to Southeast Asia was six years ago, in 2012, and WiFi was something you wanted but it wasn’t readily available.īut that’s no longer the case.
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